The RXCHAINGE platform fuses the expertise of behaviour specialists, life sciences training experts, instructional designers, and AI-driven software engineers.
Purpose-engineered for health and life sciences audiences by health and life sciences professionals
Purpose-engineered
for each possible exchange along the commercialization journey, to achieve objectives and provide specific metrics
Customizable and flexible
in every possible way from your avatars to your scenarios to your objectives
Seamless integration
to fully optimize with any CMS/CRM, including Veeva (we're certified!)
The RXCHAINGE platform fuses the expertise of behaviour specialists, life sciences training experts, instructional designers, and AI-driven software engineers.
Eric Frendo is a healthcare strategist with over 30 years of experience. Prior to founding bMod and RXCHAINGE, Eric was a partner at one of North America’s leading digital healthcare training and education companies.
Eric launched his career at Merck and has worked in virtually every therapeutic area.
Eric holds a BSc from University of Toronto and an MBA from Schulich School of Business.
With a career launching in sales, including regional sales and national training management, Murray Forrestall’s practical perspective has enabled him to lead the development of a multitude of high value, leading-edge pharmaceutical training and customer engagement initiatives over the last 30 years.
For the past 25 years, Patrick Brisebois has been crafting learning modules with SCORM and seamlessly weaving together multiple MLSs. Along the way, he’s honed his skills in creating objection handlers using various technologies. Today, he’s excited to fuse his expertise with the world of artificial intelligence.
Robyn Schwartz is a strategist with 20+ years of experience in advertising and communication. In her last role, Robyn was VP, Innovation, responsible for overseeing the innovation process of the organization. At bMod, the creative and digital teams work seamlessly under her leadership to drive innovation internally, and in the healthcare industry.
Maria Di Iorio started her 20+-year pharma career at Lundbeck in marketing and as a sales rep moving to bMod in 2006. Maria is a seasoned strategist, partner and facilitator, who has been a part of nearly every digital innovation bMod has produced.
The possible applications for RXCHAINGE are virtually limitless. Both the avatar and the user can be any stakeholder in any therapeutic area. For example, the platform can simulate a meeting between a pharmaceutical sales representative and a healthcare professional (HCP), a Key Opinion Leader (KOL) discussing patient cases with a community HCP, or a nurse educator training a patient about at-home injections.
Suitable for learning modules, ad boards, preceptorships, “speaker” programs, and more…
